Marketo Marketing Automation Integration
Configurable & Customizable Integration
Connect Acumatica to your Marketo Marketing Automation system. Sync leads, prospects, customers, companies, accounts, contacts, and opportunities between Acumatica and Marketo. Marketo Custom Objects also supported for advanced configurations.
Leads
Selectively choose which Marketo Leads sync to Acumatica (e.g. qualified leads) using Marketo automation workflows, lists, and identifying field criteria.
Prospects
Sync Marketo Leads and Business Accounts as prospects are created and leads are converted in Acumatica.
Customers & Companies
Continue to engage with Customers through Marketing Automation, syncing Customer Information to Marketo companies and linking them to Marketo Leads and Acumatica Contacts.
Contacts
Sync closed won customers and their contacts to linked Marketo companies and Marketo Leads. Leads automatically start syncing with Contacts as they evolve through the sales process.
Opportunities
Sync opportunity information to Marketo and take advantage of additional Marketo workflows and automations and opportunity analyzers to help close new business.
Custom Objects
Additional data from Acumatica, such as order and item data or other custom records, can be synced to Marketo Custom Objects so they can also be used in Marketo workflows.